Webinar: How to secure and make the most of your first sales meeting
How do you, as a high-tech company, get a seat at the table with new potential clients when the number of relevant prospects is often limited and purchasing decisions are complex and time-consuming?
On Tuesday, September 15, Brilliant Work, in collaboration with High Tech NL, is hosting a free webinar. How do you, as a high-tech or medtech company, get a seat at the table with new potential clients when the number of relevant prospects is often limited and purchasing decisions are complex and time-consuming? And once you have that opportunity, what do you talk about? In this webinar, you will discover how to earn that first sales meeting and make the most of it.
About the webinar
You rarely earn a first meeting by pitching harder. You need to give a potential client a good reason to spend time with you. That starts with understanding what is relevant to them and using an approach that sparks curiosity and builds trust.
A good first sales meeting isn't about showing everything your company or technology can do. It’s about asking the right questions, understanding the client's priorities and challenges, and discovering whether there is a compelling reason to continue the conversation.
During this practical webinar, you will learn how to ask potential clients for a meeting and get them to say yes, how to uncover their priorities and challenges, what information you need to estimate the length and complexity of the sales cycle, how to switch between product sales and consultative selling, and how to determine a relevant and natural next step.
Whether sales is a core part of your role or something you do occasionally, this webinar provides practical tools to approach potential clients with more confidence. There will be plenty of time to ask questions and discuss situations from your own practice.
Please note: the webinar will be conducted in English. You are, of course, welcome to ask questions in Dutch afterward.
About the speaker
Lizanne Jakobs is the founder of Brilliant Work and works as a business coach, consultant, and speaker. She has extensive practical experience in sales, marketing, and customer-facing roles, both in technical and international business environments. During this webinar, she translates that experience into concrete approaches and questions that you can apply immediately in your own conversations with potential clients.
Participation is free, registration is required.