Plant FWD in the Valley 2025
Plant FWD in the Valley is the event for innovative food companies that are ready to scale their business!
Why you should absolutely attend Taste Growth
You can expect an impactful afternoon filled with:
- About 100 change makers from retailers, food service, start-ups, corporates, investors, policy makers, innovators, researchers, future talents and more.
- Inspiring keynote and break-out sessions from over 10+ industry leaders.
- Networking & matchmaking for 1-on-1 industry meetings.
- Outrageously good plant-based F&B by fermentation master Christian Weij
Bringing you another packed program
During this second edition of Plant FWD in the Valley, we'll explore the challenges and opportunities facing scale-ups in plant-based and alternative proteins today. Together with Plan Fwd's Town Lotte Sluiter As our moderator, you can count on an inspiring and interactive program packed with valuable insights from leading entrepreneurs and experts like:
- Dodging The Valley of Death together with Birgit Dekkers - founder & CEO at Rival Foods
- Mastering the Populist Play with Bas Erlings - Former Campaign Strategist
- Success stories at Efteling with Inan Shahin - Culinary Innovation Specialist
- Justice, Hope, Future together with Hannah Prince - Climate Activist & Lawyer
And more speakers to be confirmed!
Plant FWD 💚 Foodvalley Region
Plant FWD deliberately chooses Ede as the location for this event because of its strong connection to sustainable food innovation. The Foodvalley Region is a pioneering hub where entrepreneurship, scaling, knowledge, production and innovation converge to shape the future of our food system.
In a time when sustainability faces growing challenges, this region offers perspective: a place where entrepreneurs, researchers, and innovators collaborate on practical and scalable solutions for a healthy, plant-forward future.