Masterclass

Ambitious entrepreneur — will your business still be here in five years?

Do you want to be able to look back and tell the story of your company’s success? Join this masterclass on securing your future.

Waar & Wanneer?
6/5/2026
Frisokazerne, entrance C, World Food Center Ede
15.30-18.30

Do you want to be able to look back and tell the story of your company’s success? Join this masterclass on securing your future. Be part of the conversation on how to ensure your brilliant business doesn’t end in a brilliant failure.

Many businesses excel at delivering their product or service, but ensuring your company is still standing strong in five or ten years is a different challenge altogether. As you grow—adding more employees, increasing revenue, or expanding internationally—running a business becomes significantly more complex. Many companies don’t survive what is often called the “Valley of Death.”
What risks should you be aware of? What needs to be firmly in place as an SME owner? How do you stay in control and safeguard your company’s future? And how do you make sure you come out the other side of the Valley of Death?
The real question is: when should you start? … Now.

Martijn Croon and Lizanne Jakobs will guide you through it all in this free masterclass. We’ll cover topics such as:

  • How do you define your long-term vision: your story, your future?
  • How do you set clear, specific goals for yourself and your team?
  • Financial control of your business: insight and overview bring peace of mind
  • How do you identify your key risks and turn them into a clear plan of action?

There will, of course, be plenty of time for your questions. Afterwards, you’re warmly invited to join us for a networking drinks reception.

Lizanne Jakobs is a well-known speaker in the field of entrepreneurship. She is the founder of Brilliant Work, a multi award-winning coaching, consultancy and training firm for SMEs. Together with a team of 20 experts, they support entrepreneurs and their teams in growing and professionalising their businesses—often making use of a wide range of subsidy schemes.
Lizanne has over 15 years of experience as a business coach, holds a degree in Corporate Communication, and is known for her engaging and highly practical approach.

Martijn Croon is a business advisor at Countus, a full-service mid-sized accountancy firm with 25 offices across the eastern Netherlands, specialising in supporting SMEs.

Martijn Croon (MSc in Business Administration, Master in Finance & Control, and a Registered Business Succession Advisor) is a former entrepreneur himself. With over 25 years of advisory experience, he has witnessed both remarkable successes and notable failures.
For Martijn, it’s not the numbers that form the foundation of success, but the entrepreneur’s story. His passion lies in helping business owners shape and write that story for themselves.

Programme:

  • 15.50 Arrival and welcome
  • 16.00 Start
  • 17.30 Drinks and networking opportunity
  • 18.30 End

This masterclass will take place at the Frisokazerne site (Frisopark 4, Entrance C, 6711 WZ Ede).
The sessions will be held in Dutch.

Participation is free of charge. Registration is required.

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